Woodland Parks Internal

Woodland Parks is one of the world’s leading leisure businesses. We are all about bringing families together.

We have six villages in the UK, twelve in North America and seven throughout Europe. Each village is nestled amongst approximately 300 to 500 acres of woodland.

Each year, we welcome more than seven million guests to our villages.

We attract customers by booking directly with us, and over 90% of our break sales are made online.

We have over 23,000 colleagues who help to create the unique Woodland Parks experience for families 365 days a year.

We’ve earned average guest satisfaction scores of over 90%, and 55% of our guests will go on to make another booking with us.

Our total number of lodges is more than 18,000. We are proud that our occupancy rate for each year—from 2010 to 2018—has been above 96%. Essentially, we are packed all the time.

Each of our villages has:

• Over 250 different indoor and outdoor leisure activities cater for all ages.
• A wide range of restaurants, bars and shops.
• Aqua Spa – an award-winning facility
• A swimming paradise. A fantastic indoor waterpark heated to 29.5 degrees centigrade (the perfect temperature—according to our international swim team of scientists) all year round.

Woodland Parks has strong bookings leading to high revenue and cash generation visibility.

Our guests tend to stay in our villages for the entire duration of their breaks, resulting in high revenues from the accommodation.

In our role as a large business, we are responsible for operating fairly and with integrity. We are proud of the high standards that define our environmental, social and governance performance.

This is supported by a well-respected and internationally recognised brand and world-class leadership.