Bet on Ben
Medium
Radio
Tone
Enticing, Nurturing
Characteristics
Clear, Engaging, Warm
Legacy Media Product Launch
Medium
Business Event
Tone
Eloquent, Inspiring
Characteristics
Engaging, Epic, Exciting
Aboriginal
Medium
Movie Trailers
Tone
Authoritative, Conversational
Characteristics
Engaging, Honest, Personable, Storyteller
Yellowstone National Park
Medium
Audio Guide / Tour, Children’s Education
Tone
Conversational, Nurturing
Characteristics
Engaging, Knowledgeable, Nice
The Smithsonian Institute
Medium
Audio Guide / Tour
Tone
Authoritative, Conversational
Characteristics
Engaging, Informative, Knowledgeable
POC Ultrasound
Medium
eLearning, Explainers, Medical
Tone
Authoritative, Conversational, Inspiring
Characteristics
Articulate, Clear, Engaging, Pleasant
US Air Force
Medium
Radio, TV
Tone
Authoritative, Inspiring
Characteristics
Appealing, Engaging, Exciting
The Store
Medium
Children’s Education, eLearning
Tone
Nurturing, Playful
Characteristics
Educational, Engaging, Youthful
Back to School
Medium
Children’s Education
Tone
Conversational, Nurturing
Characteristics
Bubbly, Educational, Engaging
