Telephone & IVR
Eloquent, Nurturing
Clear, Experienced, Geeky
Social Media
Enticing, Inspiring
Bright, Calm, Empathetic, Experienced
Radio, TV
Authoritative, Eloquent
Experienced, Genuine, Intelligent
Explainers
Authoritative, Eloquent
Believable, Confident, Experienced
Film / TV Series
Authoritative
Commanding, Direct, Experienced
Authoritative, Inspiring
Concerned, Experienced
Audio Drama / Radio Play
Conversational
Easy-going, Experienced, Mature