Honest

Aboriginal

Medium

Movie Trailers

Tone

Authoritative, Conversational

Characteristics

Engaging, Honest, Personable, Storyteller

Police Force

Medium

Social Media

Tone

Conversational, Inspiring

Characteristics

Honest, Inspirational, Passionate

Organic Gina’s Skin Care

Medium

Radio, Social Media, TV

Tone

Conversational, Nurturing

Characteristics

Comforting, Honest, Reliable

HerbaRich Soap

Medium

Radio, Social Media, TV

Tone

Conversational, Enticing

Characteristics

Authentic, Caring, Honest

Unite Delivery

Medium

Telephone & IVR

Tone

Eloquent, Nurturing

Characteristics

Approachable, Honest, Professional

zLearn Explainer Animation

Medium

Explainers

Tone

Conversational, Nurturing

Characteristics

Convincing, Genuine, Honest

The Lingua Franca eLearning Curriculum

Medium

eLearning

Tone

Conversational, Enticing

Characteristics

Exciting, Fun, Honest

Freshen Up, Fellas

Medium

TV

Tone

Comedic, Conversational

Characteristics

Charismatic, Honest, Humorous

Turn Tail

Medium

Audio Drama / Radio Play

Tone

Conversational

Characteristics

Calm, Cynical, Honest