Situation Form
Medium
Corporate Video, eLearning
Tone
Authoritative, Conversational
Characteristics
Corporate, Natural, Straight-Forward
I/O Instructions
Medium
eLearning, Explainers
Tone
Authoritative, Conversational
Characteristics
Monotone, Smart, Technical
Privacy Policy
Medium
Corporate Video, eLearning
Tone
Authoritative, Conversational
Characteristics
Comforting, Friendly, Reassuring
Chemical Wash Safety Procedure
Medium
Corporate Video, eLearning
Tone
Authoritative, Conversational
Characteristics
Calm, Monotone, Neutral
In Memoriam
Medium
Movie Trailers
Tone
Authoritative, Eloquent
Characteristics
Distinguished, Dramatic, Heroic
Safe Home
Medium
Radio, TV
Tone
Authoritative, Conversational, Nurturing
Characteristics
Concerned, Grave, Serious, Trustworthy
Charity Check
Medium
Radio, Social Media, TV
Tone
Authoritative, Conversational
Characteristics
Agreeable, Helpful, Matter-Of-Fact, Relatable, Straight
Wild Tag
Medium
Radio, TV
Tone
Authoritative, Conversational
Characteristics
Helpful, Serious, Wise
Navy SEAL
Medium
Radio, TV
Tone
Authoritative, Conversational
Characteristics
Deep, Rough-Edged, Rugged, Tough
