The National Zoo
Medium
Audio Guide / Tour, Children’s Education
Tone
Conversational, Nurturing
Characteristics
Friendly, Fun, Informative, Natural
The Smithsonian Institute
Medium
Audio Guide / Tour
Tone
Authoritative, Conversational
Characteristics
Engaging, Informative, Knowledgeable
Gravity Breaker Technology
Medium
eLearning, Explainers
Tone
Authoritative, Eloquent
Characteristics
Informative, Natural, Smart, Wise
Handling Chemical Compounds
Medium
Corporate Video, eLearning, Explainers
Tone
Authoritative, Conversational
Characteristics
Informative, Natural, Serious
Service Surcharge
Medium
eLearning
Tone
Authoritative, Conversational
Characteristics
Dry, Informative, Neutral
Filling the Container
Medium
eLearning, Explainers
Tone
Authoritative, Conversational
Characteristics
Clear, Informative, Precise
The Easter Bunny
Medium
Animation, Audio Drama / Radio Play
Tone
Nurturing, Playful
Characteristics
Cheerful, Friendly, Informative, Mum-Next-Door
Pet Years Plus
Medium
Point of Sale, Radio
Tone
Conversational, Nurturing
Characteristics
Casual, Informative, Neutral
MuscleSafe Massage Chairs
Medium
Radio, Social Media, TV
Tone
Conversational, Enticing
Characteristics
Gentle, Informative, Relaxed
