Springfield Central Bus Station
Medium
Passenger Announcements
Tone
Authoritative, Conversational
Characteristics
Clear, Monotone, Neutral
Hell’s Depth Advisory
Medium
Passenger Announcements
Tone
Authoritative, Conversational
Characteristics
Clear, Informative, Toneless
Electronic Debit
Medium
eLearning, Explainers
Tone
Authoritative, Conversational
Characteristics
Clear, Dry, Monotone
Radiation Dosimeter
Medium
eLearning, Explainers, Medical
Tone
Authoritative, Conversational
Characteristics
Clear, Direct, Straight-Forward
POC Ultrasound
Medium
eLearning, Explainers, Medical
Tone
Authoritative, Conversational, Inspiring
Characteristics
Articulate, Clear, Engaging, Pleasant
Filling the Container
Medium
eLearning, Explainers
Tone
Authoritative, Conversational
Characteristics
Clear, Informative, Precise
Artisan’s Portable Wine Cellar
Medium
Point of Sale, Radio, Social Media, TV
Tone
Authoritative, Conversational
Characteristics
Authentic, Clear, Distinguished
Gun Safety
Medium
eLearning
Tone
Authoritative, Conversational
Characteristics
Clear, Grave, Serious, Stern
US Immigrant Visa
Medium
eLearning
Tone
Authoritative, Conversational
Characteristics
Clear, Relatable, Trustworthy
